There is a ... myth in the middle of web site managers that helpfully ... your web site to hundreds of search engines will lump traffic to your site. different myth is that handily ... META tags
There is a pervasive myth along with web site managers that straightforwardly submitting your web site to hundreds of search engines will accrual traffic to your site. unorthodox myth is that handily inserting META tags in your Web pages will in addition to deposit your traffic. Both are just not true. for that reason what works? Search engine positioning. That is by far and wide your best and most affordable bet.
Consider these statistics: higher than 95% of Web users locate what they are looking for by visiting the top 6 search engines. Yahoo alone handled greater than 55 million searches and page views in December 1997. Many of these searches are for the products and facilities that you pact in, guaranteed! Everybody knows that even a few fine positions on even one or two important keywords or phrases can drive thousands or hundreds of thousands of setting visitor traffic to a Web site per day. Research has shown that people hardly ever go like the top 30 search results for any one search. The top 10 results receive 78% more traffic than those in perspective 11 to 30 do. The top 30 results get on top of 90% of the search traffic. This alone explains why some sites complete hence capably and others thus disappointingly, and why it is therefore valuable to be ranked highly.
So how attain you incline your web site at the summit of search engine results? Use doorway pages. Doorway pages, with known as approach or bridge pages, are Web pages expected specifically to rank severely upon the unique ranking algorithms of each search engine. The two best things approximately using doorway pages is that they cost far less than further promotional tools such as banner ads, and they pretense augmented similar to properly designed. There are two ways to go roughly creating doorways. You can either attain it yourself or have someone attain it for you.
If you pronounce to realize it yourself, be prepared to invest a considerable amount of times upon them - beating the search engine algorithms is not an easy matter! You should in addition to be prepared to make a number of doorway pages. You must create one doorway page per keyword or keyword phrase that you desire to be positioned with ease in. For best results, depending on your sites topic matter, you should objective 10 to 50 keywords and keyword phrases. Usually, a page that ranks skillfully on one engine may not rank without difficulty on further engines. Assuming that you want to create positive that you are ranked severely on the five summit engines (AltaVista, HotBot, Lycos, Infoseek and stir Yahoo does not accept doorway pages), you have to create five versions of each doorway page, each optimized for a particular engine.
Knowing what it takes to create working doorway pages is not difficult there are lots of good publications that now tell you exactly what the search engines are looking for in a page that will rank highly. One of the best guides to this is "Secrets to Achieving a top 10 Position", a pardon 118 page manual that comes forgive next WebPosition software (see www.searchpositioning.com for details). The difficult part is in actually creating these doorways! Basically, this is what it would involve:
First, you have to accomplish that ranking criteria varies from search engine to search engine. Most dissect the placement of keywords or keyword phrases on various parts of your pages based simultaneously on every these criteria:
Prominence of the keyword searched how ahead of time in a page a keyword appears.
Frequency of the keyword searched number of mature the keyword appears. Be cautious nearly this. simply repeating the keyword will not pretense because grammatical structure and keyword weight with plays a role.
Site Popularity a few search engines consider how well-liked your site is once ranking.
"Weight" of the keywords that is the ratio of keywords to every new words. Each search engine has a threshold. If your page crosses that threshold, the engine labels it as spam and ignores it.
Proximity of keywords how near together the keywords are to each other, especially behind the item searched for is a phrase.
Keyword Placement these are the locations where an engine will see for the keyword, e.g. in the body, title, META tags, etc.
Grammatical structure some engines find grammar in their calculations. They accomplish this to make it harder for spammers to get their thing.
Synonyms some engines look for words same in meaning to the keyword.
As you can see, the ranking criteria is very dynamic, using a technical algorithm that integrates every the above factors in various proportions and similar to various maximum and minimum values. An important criteria to look deeper into is the keyword placement criteria. These are the various places that engines see for keywords:
Keywords in the
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